This is the first comp I put together with assistant art director Vince Notarile. Alan David was the photographer. That's me with Patty Fishburne, M&M's casting director at the time. Note: the "Hai" hadn't been added to "Karate" yet by the Pfizer lawyers!
Here's what the final introductory ad looked like with Rik Pierce and Anna Marie Majorkorth.
Below: The original instructions for self defense that came stuffed in every package. Note: Now the Pfizer lawyers have made us add the "Hai."
Our first Christmas ad...
Our first line extension...
Another line extension...
I think this is one of the funniest ads I did... but Pfizer wouldn't buy it!
This is a promotion idea that Tom Yohe and I did in conjunction with our Bobby Riggs/Billy Jean King commercials.
(I think it's a great concept drawing!)
Tom was always razzing me about using too many plays on words in my writing. He did this drawing to illustrate!